How long will it take to enhance search engine ranking this million-dollar question chases every business owner. But, unfortunately, there’s no magic button to press that can rank your site in the topmost position.
Generate High Quality Content
Content is the heart of an on-page SEO. Google always prioritizes high-quality content. Informative and user-friendly content automatically drives more audience and thereby obtains a higher rank.
The first step to creating quality content is to choose relevant topic and keywords. The below-mentioned tips will help you to generate great content:
With a plethora of complex algorithm, Google is consistently improving in understanding the searchers’ intent. No longer does it rely solely on popular keywords but deliver quality content that can address the users’ requirement. One of the primary objectives of Google is to enhance user experience. Old-school SEO strategies like keyword stuffing are penalized by Google’s Penguin algorithm. This is why it’s crucial to learn the ideal keyword density before writing a content..
Add Relevant, Engaging, and High-Quality Visual Content
Visuals register more effectively in human brains. Our brain can process visuals over 60,000X times faster than a text. Further, a study by Venngage reveals that visuals can increase the desire to read a content by a whopping 80%.
While uploading any visual content, make sure to optimize them properly. For instance, compress the image without affecting its quality and ensure that it doesn’t take a long time to get loaded. While JPGs are used for high-quality images, PNGs are ideal alternatives for logos, icons, etc.
Include convincing CTAs
Include Call to Actions (CTAs) to lead traffic to the products and offers pages. This can effectively help in driving more conversion and thereby boost ROI (Return on Investment).
Page content is central to all the on-page SEO processes. Other on-page SEO elements stem from the page content, so invest enough resources and time to develop and optimize it.
Site Architectural Elements
Site architectural elements indicate the constituents of your website and individual pages. How you structure the website helps Google to crawl the pages and the content.
Internal linking refers to the process of hyperlinking to other pages on your website. This is important for on-page SEO as internal links send traffic to other webpages on your site and intimate Google that your site is helpful and valuable. However, make sure that the links correspond to the topic of the content because stuffing irrelevant internal links will affect user experience.
As we already mentioned, enhancing user experience is a crucial concern for Google and so should be yours. Therefore, link only those pages that can truly help the readers to know more about a particular niche. Only then can you expect to drive higher traffic to those pages. If the users find the linked pages to be irrelevant, they will leave the page increasing the bounce rate. Also, it will produce a negative impact about your brand.
Do you know that about 40% of consumers do not wait more than three seconds for a page to load (source: Hoboweb)! This speaks volume of the importance of optimizing page speed to enhance user experience and increase retention rate. You may check the site’s speed using Google’s PageSpeed Insights tool.
With mobile devices generating about 51.51% of the global traffic (source: Statista), it has become crucial for the business owners to develop mobile-friendly sites.
It’s critical to choose proper website design, theme, and content layout that’s easily readable and navigable on the mobile devices. Also, if you’re not sure about the mobile responsiveness of your site, use Google’s Mobile Friendly Test tool.
Meta description is a short and compact page description that comes below the title in the search results. It can influence the Click-Through Rate (CTR) in that a catchy and relevant meta description has a better chance to drive traffic than a random and haphazard one. Therefore, it’s important to optimize the metadata.
Image Alt-text is SEO for the images. This will help Google to accurately index the image content. Even if the image isn’t loading during some technical glitch, Google can still read the alternative text and help in ranking the page.
How to Improve On-Page SEO?
On-page SEO refers to the practice of optimizing web pages in order to improve the website’s search engine ranking and thereby drive organic traffic. But sometimes, SEO best practices suggested by random practitioners can be misleading. No worry. We got you covered. Our extensive guide will walk you through a few on-page SEO tricks recommended and practiced by the experts at any top SEO agency that you must follow should you seek to improve your site’s visibility on Google.
After finalizing your SEO plans, implement these strategies on your website. Remember that SEO is not a do-it-and-forget-it deal. Therefore, you need to constantly track and modify the existing SEO strategies so as to keep your page relevant all the time.