2018 is fast approaching. As the trends come and go, we expect massive changes in the face of marketing in the coming year. To help you plan your marketing strategy in advance, here are the top five marketing trends that will dominate 2018:
Everything is mobile
According to Smart Insights (2017), 96% of consumers worldwide use their smartphones to search for anything. As a matter of fact, three-fourths of online purchases are used through smartphones. This trend has been evident since 2016. In 2018, it is predicted that more people will own a smartphone. With this, marketers should prepare for this trend by optimizing everything on their websites for mobile use. Further, according to Google, mobile searches outnumbered desktop searches last 2016. So, SEO marketers should study the algorithms of mobile searches.
Video, video, video
Video marketing will become bigger next year. According to Smart Insights (2017), video content will dominate the internet traffic by 2020. Marketers are considering the power of videos to promote their businesses. Getting viral is very easy on social media. The key to this is to create engaging content worthy to be shared by millions of active users on Facebook and Twitter.
More businesses are teaming up with influencers from social media. According to a study, 71% of consumers purchase items based on the products being promoted by the influencers they follow. In YouTube, 70% of subscribers trust influencers more than celebrities. In addition, 86% of the most viewed videos in the “beauty” category are made by influencers. With these numbers, influencer marketing is expected to dominate 2018.
More apps now are integrating augmented reality. Snapchat started the trend with their Bitmoji. Facebook and Instagram followed. In 2018, augmented reality is expected to redefine social media marketing.
Since 2017, native advertising has become one of the most in-demand marketing methods. Most users are annoyed by irrelevant ads. Native ads connect with consumers, by presenting content that they can relate to. According to Smart Insights, the click-through-rate for native ads were four times higher compared to non-native ads.
Are you ready for 2018? You better should!