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Morris Lane

5 Marketing Trends To Watch Out For This 2018

2018 is fast approaching. As the trends come and go, we expect massive changes in the face of marketing in the coming year. To help you plan your marketing strategy in advance, here are the top five marketing trends that will dominate 2018:

Everything is mobile

According to Smart Insights (2017), 96% of consumers worldwide use their smartphones to search for anything. As a matter of fact, three-fourths of online purchases are used through smartphones. This trend has been evident since 2016. In 2018, it is predicted that more people will own a smartphone. With this, marketers should prepare for this trend by optimizing everything on their websites for mobile use. Further, according to Google, mobile searches outnumbered desktop searches last 2016. So, SEO marketers should study the algorithms of mobile searches.

Video, video, video

Video marketing will become bigger next year. According to Smart Insights (2017), video content will dominate the internet traffic by 2020. Marketers are considering the power of videos to promote their businesses. Getting viral is very easy on social media. The key to this is to create engaging content worthy to be shared by millions of active users on Facebook and Twitter.

More influencers

More businesses are teaming up with influencers from social media.  According to a study, 71% of consumers purchase items based on the products being promoted by the influencers they follow. In YouTube, 70% of subscribers trust influencers more than celebrities. In addition, 86% of the most viewed videos in the “beauty” category are made by influencers. With these numbers, influencer marketing is expected to dominate 2018.

Augmented reality

More apps now are integrating augmented reality. Snapchat started the trend with their Bitmoji. Facebook and Instagram followed. In 2018, augmented reality is expected to redefine social media marketing.

Native Ads

Since 2017, native advertising has become one of the most in-demand marketing methods. Most users are annoyed by irrelevant ads. Native ads connect with consumers, by presenting content that they can relate to. According to Smart Insights, the click-through-rate for native ads were four times higher compared to non-native ads.

Are you ready for 2018? You better should!

5 Basic Steps To Start A Successful Email Campaign

Half of the businesses worldwide use email marketing as their primary digital marketing strategy. 75% of these businesses purchase marketing automation software (Venture Beat). Until today, email marketing remains one of the most effective strategies. With over four billion in the world who use email, email marketing will definitely help businesses reach their target audience across the globe.

If you are planning to do email marketing, here are the five basic steps for a successful email campaign:

Establish an email list

To start an email campaign, you must build an emailing list. On your website and social media page, invite users to subscribe to your newsletter. Make sure that the signup form can be easily seen. Some developers make signup invitation to popup on screen. Collect the subscriber’s name, birthdate, and let them complete the form that allows them to decide what kind of content and how often they want to receive a newsletter.

Welcome your subscriber

After their subscription, automatically send your new subscriber a welcome mail. Make sure that you make it personal by mentioning their name. It is also polite if you give them welcome deals and bonuses as a way of thanking them. In your welcome mail, make sure to inform your subscriber what to expect in their subscription.

Send contents that matter

Email marketers usually create groups which determine the type of content to be sent to this particular set of emails. This process is called “segmentation”. Do not send your subscriber some content that they did not ask for.

Avoid the spam folder

One of the greatest problems of email campaigns is the spam folder. To solve this, ask your subscriber to get you white listed upon sending the welcome mail. This will make your email a priority. Also, make sure that you team up with a reliable Email Service Provider (ESP) to avoid the internet from classifying you as a threat. Remember, the goal is the Inbox folder, not the Spam.

Optimize for mobile

Most people now use their smartphones to open an email. Well, you have to keep up. Make sure that your website is mobile-friendly. Moreover, make sure that the content you send is also compatible with mobile interfaces.

Top 5 Digital Marketing Strategies in 2017

Technology continues to redefine marketing. Before, small enterprises and even big companies have to go from house to house to distribute flyers and promote their business. Today, the internet makes it easier. For 2017, these are the top five digital marketing strategies that will surely help your business grow:

Build a website

According to Australian Bureau of Statistics, around 20% of businesses in Australia still do not have a website. However, marketing experts suggest that businesses should have their own websites to establish their online presence. Based on a study by, 91% of successful businesses attribute website as one of their business growth factors.

Use social media

Social media marketing is the most powerful online marketing strategies. Why? It reaches millions of users worldwide, instantly. Based on statistics, there are over 4 billion social media account users. Facebook topped among other platforms. Social networks, like Facebook, Instagram, and Twitter have advertising tools to promote your business.

Upload videos

90% of the social media content are videos. Because of this, marketers see the potential of video to be used as a marketing tool. Today, videos can go viral instantly through social media, especially Facebook. According to HubSpot (2017), almost half of the marketers worldwide integrate Facebook video marketing into their strategies.

Send electronic newsletters

Email marketing has been here since the birth of the internet. It has continued to be an effective marketing tool. Based on statistics, over 4 billion people in the world use email. In fact, 300 billion emails are sent every day. Businesses take advantage of these numbers to reach their audience by sending daily newsletters. According to Econsultancy (2016), 75% of businesses believe that email marketing offers them an excellent return on investment.

Pay-per-click marketing

Google AdWords is the most popular PPC platforms on the web. It is a good investment for businesses. Why? You only pay for every click. Based on Google’s report, businesses earn at least $2 for every dollar they spend on Google AdWords. As a matter of fact, 72% of PPC marketers plan to increase their spending on Google AdWords.